Tyson FY19 & FY20 Game Day
Home Food Advantage
Ordering delivery on Game Day is a rookie move. You’ll be lucky if it arrives by halftime. So, Tyson teamed up with Terry Bradshaw to give our shoppers the pro-tip of stocking up on crowd-pleasers from the freezer, giving them the Home Food Advantage.
Role: Creative Director Client: Tyson Foods
1 of 3 TV spots captured with Terry Bradshaw
Assortment of print executions across various retailers
Home Food Advantage 2.0
When we began work on our 2020 Game Day program, we weren’t even sure there would be a Game Day. So instead of putting the focus on the game, we put focus on the fans, as we were sure they would find some way to commemorate the weekend. At Kroger, we created unique dip recipes, and set up our products to go head-to-head to determine the best Game Day combination. Shoppers could vote in each matchup and get the recipes for their favorites.
Role: Creative Director Client: Tyson Foods
Assortment of print and digital executions across various retailers