Tyson FY19 & FY20 Halloween
Share More Scares
Everyone feels more creative around Halloween, but that cleverness doesn’t always seem to make it to the party table - especially when it comes to protein. We tapped into the drive to make socially (and physically) share-worthy Halloween snacks and introduce Tyson’s own spooky influencer: The Boo Guru.
Role: Creative Director Client: Tyson Foods
Walmart key visual
Kroger key visual
Assortment of print and digital executions across various retailers
National social video
Walmart social video
Kroger social video