Tyson FY19 & FY20 Halloween

Share More Scares

Everyone feels more creative around Halloween, but that cleverness doesn’t always seem to make it to the party table - especially when it comes to protein. We tapped into the drive to make socially (and physically) share-worthy Halloween snacks and introduce Tyson’s own spooky influencer: The Boo Guru.

Role: Creative Director Client: Tyson Foods

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Walmart key visual

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Kroger key visual

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Assortment of print and digital executions across various retailers

National social video

Walmart social video

Kroger social video

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