Tyson FY20 Summer Grilling

Let’s All Grill Along

2020 was, in a nutshell, the worst. But while big plans were canceled left and right, at the very least, you could still find peace in your own backyard. So we used the mass appeal of simple grill favorites and the unifying power of music to encourage shoppers to chill at the grill. A partnership with Pandora served up free premium memberships and custom summer playlists curated to shopper tastes at our top-tier retailers.

Role: Creative Director Client: Tyson Foods