Tyson FY18 & FY19 Holiday
Made With Love
Insights revealed that the way our shopper showed their love was by cooking for loved ones. So we decides to show that there were more days, more ways and more meals than just the few stars of the season and they were all opportunities where they could show their care. This omni-retailer program was specially tailored for key customers, optimized by retailer data for their primary shoppers. We opened up more days, more sales and more affinity for Tyson products during a time of year that typically didn’t shine.
Role: Creative Director Client: Tyson Foods
Assortment of print and digital executions across various retailers
Walmart Extension with Martina McBride
Tyson partnered with Walmart and Martina McBride for a customized program to coincide with the release of her cookbook.
Role: Creative Director Client: Tyson Foods
