Rock Paper Skittles

Teens and young adults love digital fun and will willingly participate in a branded engagement... but only if feel like they’re part of the fun vs just an audience. That’s why we devised a playful experience that used borrowed memory structures to create instantaneous familiarity, and inspired consumption without making it primarily about that.

To make online game play possible—the invention of Skittles Recognition Technology.

Grabbed more than 3.5 million visitors to the game, exceeding goal by nearly 300%.

Skittles sales surged nationwide by 2.5% (IRI Total MULC over same time period (March 1 - May 31) as prior year, 2012)

Role: Senior Art Director Client: Wm. Wrigley Jr. Company